Jul 20, 2018  
2018-2019 Catalog 
    
2018-2019 Catalog
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BMK* 201 Principles of Marketing


Credits: 3

A comprehensive examination of the concept of marketing as it affects policies and practices of business institutions. Specific attention is given to such topics as market research, advertising, marketing organization and distribution, costs and pricing, sales promotion, and the social regulation of marketing.



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